Xbox revamp hits Europe in summer
Xbox 360 elite
A revamped Xbox 360, designed to store and display high-definition video, will go on sale in Europe on 24 August.
The black Elite console has a 120GB hard drive and outputs high definition video through a digital connection.
Microsoft's Shane Kim said he did not think recent reports of faulty Xbox 360s would damage future sales.
Speaking ahead of the E3 games show, he added there were no plans for an Xbox 360 price cut, saying they were "very comfortable with the price".
"We are selling the Elite console as fast as we can make them," he said of the black Xbox 360, but was unable to give specific sales figures.
He said Microsoft felt no need to reduce prices in light of Sony's cut of $100 (£50) from the cost of the 60GB PS3.
"Since our rivals launched last year, in the US we are neck and neck with the Wii and we are just about double the sales of PlayStation 3," he added.
Mr Kim, Microsoft's corporate vice president of Microsoft Game Studios, said
"We really feel like we are driving the next generation console market," he said.
Mr Kim assured consumers that the firm had taken steps to resolve concerns over many Xbox 360s being returned because of faults.
The firm has set aside more than $1bn (£500m) to cover the cost of offering extended warranties.
"It's been somewhat positive because we had been able to remove people's concerns and show that we are standing behind the product”, he said.
A Microsoft press conference in Santa Monica highlighted some of the key titles being launched on Xbox 360 this year, including Halo 3 and Grand Theft Auto IV.
7 Comments – Post a comment
Jeff the Fridge
Commented 56 months ago - 26th September 2011 - 16:37pm
is this the first vere news story???? wow
Sam Sprout (Editor)
Commented 56 months ago - 26th September 2011 - 17:09pm
According to archaeologists this is the very first article on theSprout. How primitive things were in those days.
Jeff the Fridge
Commented 56 months ago - 26th September 2011 - 17:11pm
not evn a picture!!! so primitve
ponylover664
Commented 30 months ago - 7th November 2013 - 21:08pm
need a pic
Mini mayhem
Commented 18 months ago - 14th November 2014 - 09:26am
I love xbox! its awesome!
simdude101 (correspondent)
Commented 18 months ago - 18th November 2014 - 12:37pm
So, this is the first EVER article on TheSprout. It really was primative back then wasn't it! Gives you an idea about how far the website has come
Lynchboy111
Commented 14 months ago - 27th February 2015 - 09:28am
Not even the real picutre