Social Media's One Direction
This article is pending translation.
For many of you, seeing the words 'One Direction' makes you groan, moan and complain about Simon Cowell.
I have no shame in saying that a once guilty pleasure has turned into a pleasure and most of the songs from their album are now in my top 25 most played playlist. This is completely beside the point.
Somehow, from the gruesome, vicious cycle that is The X-Factor, this boy band has managed to go from nothing to everything. Well, sort of. Simon Cowell has managed to produce a money-scheming system, which has led these five lads to riches and luxury.
To have a number one debut single in the UK is pretty good, but to do what even The Beatles didn't do and have their album debut at number one in the Billboard charts is amazing. Some argue that their flying success is down to their good looks, others that they have genuine talent but the real answer is social media.
Back in the 60s there was none of this iTunes, YouTube, Twitter, Facebook and Tumblr, which has led many to the limelight; it was all down to records. Seems a long world away from what we have now. Harry Styles, One Direction's curly haired member once said, "We owe all of our career to electricity". He's spot on. Hate to say it but real talent, something that a nation has never seen before would make it in the music world, now it's down to how many followers on Twitter you have or how many hits you've had on YouTube.
How much farther will One Direction's success go? No clue, but with the way the media and social networking sites are going, nothing can really bring them down. The music world has been changed in a way people could never have imagined, and this is only the start of it.